Book: The E-Myth Revisited – A Review
By St. Conti Communications Staff
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At St. Conti Communications, we are always on the lookout for excellent, helpful books to continually improve our business processes and offerings. So, when a friend recommended the book, The E-Myth Revisited, and explained that — though it primarily speaks to a retail audience — it is useful for just about any small business, it went on the reading/listening list. The book does not disappoint. In it, author Michael E. Gerber, explains why most small businesses don’t work and what to do about it, which is as its cover promises. In the process, Gerber makes many references to his broader program and consultancy, yet he does so to underscore his credibility in the midst of providing useful insights into the stages of small business ownership and the various personalities that reside and vie for dominance within each of us as we run our businesses.
This book is a must-read for anyone considering starting a small business, especially if he or she is, as Gerber would describe it, a “Technician,” because, if so, the insights and advice Gerber provides will help prevent eventual burnout and the phenomenon of owning a job rather than a business. Gerber explains it well and walks the reader through what he terms as entrepreneurial infancy and adolescent growing pains on to the mature entrepreneurial phase, this final phase being where one needs to reach to succeed.
The upshot is that he’s promoting the idea of working smarter rather than harder, and he does so by telling the story of a hypothetical pie business owner — who could be any of us — while also providing advice.
The E-Myth Revisited, by Michael E. Gerber, is easy to read and easy to follow. At 266 pages, the printed version is fairly short, so it can be read in a matter of days. The audio version has 46 tracks and is just under 9 hours long, so it could be listened to over a business trip.
St. Conti Communications is a public relations and marketing communications agency based in Southern California and specializing in supporting high technology, green technology and similar companies. For more information about our agency and how we can help you, contact Donna St. Jean Conti, APR, at dconti (at) stconticommunications.com. To purchase this book, go to: http://stconticommunicator.papertrell.com/