Yes, there are dozens (if not hundreds) of blog posts and articles about blogging in public relations published every day, so what could possibly be added to the conversation that would be useful? Well, believe it or not, significant numbers of marketers still debate whether they should blog and, if so, how. Most of us …
Blogging for Public Relations: Linking, Monitoring, Outward Communications Read More »
Marketing a Company Using Personnel News Releases “Many a small thing has been made large by the right kind of advertising.” – Mark Twain, A Connecticut Yankee in King Arthur’s Court Though many companies use them with great results, personnel news releases are possibly among the most undervalued marketing communications tools available. I am …
The Application Story If you’ve ever found yourself considering a new purchase for something you have never used and wished you could read an article about how someone else successfully used it, you have wished for an application story, and you are not the only person to do so. Most people ask around for …