Month: August 2019

It’s Always about the Audience, the Broader Lesson of Milkshake Marketing

By Donna St. Jean Conti  “A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” – John Henrik Clarke When I was a young public relations (PR) professional, I was lucky enough to have a great mentor. Among the most important things he taught me was …

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