Month: December 2019

PR & MarTech Tools – Keep the Humanity in Public Relations

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By Donna St. Jean Conti  “You can have all the tools in the world, but if you don’t genuinely believe in yourself, it’s useless.” — Ken Jeong Are you a Meltwater or Cision agency? I was asked this question during a recent proposal meeting. Meltwater and Cision are just two among many media database tools …

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What PR Pros & Bloggers Need to Know About Google’s E-A-T and BERT

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By Donna St. Jean Conti “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” — Brian Clark If you’ve been keeping up to date on Google’s ranking factors throughout 2019, then you’ve probably heard or read about Google’s focus on E-A-T – Expertise, Authority and Trust. Since …

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