Month: December 2019

What PR Pros & Bloggers Need to Know About Google’s E-A-T and BERT

By Donna St. Jean Conti “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” — Brian Clark If you’ve been keeping up to date on Google’s ranking factors throughout 2019, then you’ve probably heard or read about Google’s focus on E-A-T – Expertise, Authority and Trust. Since …

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