Advertising, PSAs and PR, what’s the difference?

By Donna St. Jean Conti “There needs to be a better marketing plan (for science).” – Neil deGrasse Tyson Though he openly states that he wishes it weren’t the case, famed astrophysicist, Dr. Neil deGrasse Tyson, is known to say that, if every science research program came with a fraction of its budget for advertising …

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