Donna

PR & MarTech Tools – Keep the Humanity in Public Relations

By Donna St. Jean Conti  “You can have all the tools in the world, but if you don’t genuinely believe in yourself, it’s useless.” — Ken Jeong Are you a Meltwater or Cision agency? I was asked this question during a recent proposal meeting. Meltwater and Cision are just two among many media database tools …

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What PR Pros & Bloggers Need to Know About Google’s E-A-T and BERT

By Donna St. Jean Conti “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” — Brian Clark If you’ve been keeping up to date on Google’s ranking factors throughout 2019, then you’ve probably heard or read about Google’s focus on E-A-T – Expertise, Authority and Trust. Since …

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National American Business Women’s Day: These Days Women Just Know They Can

By Donna St. Jean Conti “Women’s Lib? Oh, I’m afraid it doesn’t interest me one bit. I’ve been so liberated it hurts.” — Lucille Ball Established in 1949, American Business Women’s Day is observed on September 22 as the first annual event was held on September 22, 1982. It was officially recognized by congressional proclamation …

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It’s Always about the Audience, the Broader Lesson of Milkshake Marketing

By Donna St. Jean Conti  “A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” – John Henrik Clarke When I was a young public relations (PR) professional, I was lucky enough to have a great mentor. Among the most important things he taught me was …

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Summer Reading

By Donna St. Jean Conti “Almost everything I have read has been useful to me — science, poetry, politics, novels. I have a lifelong interest in epistemology and learning. My books have helped me develop a way of thinking critically in business.” – Sidney Harman It’s that time of year where you’re anticipating one or more vacations …

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