Donna

National American Business Women’s Day: These Days Women Just Know They Can

By Donna St. Jean Conti “Women’s Lib? Oh, I’m afraid it doesn’t interest me one bit. I’ve been so liberated it hurts.” — Lucille Ball Established in 1949, American Business Women’s Day is observed on September 22 as the first annual event was held on September 22, 1982. It was officially recognized by congressional proclamation …

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It’s Always about the Audience, the Broader Lesson of Milkshake Marketing

By Donna St. Jean Conti  “A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” – John Henrik Clarke When I was a young public relations (PR) professional, I was lucky enough to have a great mentor. Among the most important things he taught me was …

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Summer Reading

By Donna St. Jean Conti “Almost everything I have read has been useful to me — science, poetry, politics, novels. I have a lifelong interest in epistemology and learning. My books have helped me develop a way of thinking critically in business.” – Sidney Harman It’s that time of year where you’re anticipating one or more vacations …

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Growing Your Brand’s Reputation through Marketing and Social Listening Campaigns

“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” — Stewart Ewen As we enter the 2nd quarter of 2019, it’s clear that social media reporting and reputation management continue to grow in importance. Yet, how does one make an effective campaign …

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Earth Day Marketing is a Chance for Companies to Show Vision

“There is a great need for the introduction of new values in our society, where bigger is not necessarily better, where slower can be faster, and where less can be more.” — Gaylord Nelson, U.S. Senator, Governor & Founder of Earth Day Earth Day is April 22, a day to diversify, educate and activate the …

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Instagram: Your Business Should Be On It

By Donna St. Jean Conti “Social Media puts the ‘public’ into PR and the ‘market’ into marketing.” — Chris Brogan, President of New Marketing Labs Social media has become a pivotal aspect of businesses with regard to public relations and marketing. Where Facebook has refocused its resources on bringing content to friends and families, Instagram, …

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