But, if one of your goals this year was to gain a better understanding about social media and how to use it to your benefit, then today is your lucky day! This post focuses on LinkedIn Brand Ambassador Programs.
To accomplish your sales goals, you first need to ensure people know who you are, so create an identity that you and your team can share and talk about. Your on-line presence will connect you to people that you want to find and will allow others to find you, and we all want to be found, right?
The next step is showing your audience that you are exceptional at what you do, LinkedIn has over 238 Million members, and you want to make an impression on prospective clients, they are all out there waiting for you. There is an excellent article written by Zach Anderson that explains step-by-step instructions about How To Create A Brand Ambassador Program, there is also another simple to follow slide presentation explaining the program. Many of us are visual learners and will find that format extremely helpful, Ambassador Program Presentation.
It can be difficult to know what to do, when or where to do it and if it will be relevant. Social media knowledge is a moving target, so we will strive to keep you informed on the latest and most up-to-date information. Stay tuned to learn how to evaluate the information you are reading, is it relative? Is it important? Does the source have any authority on the subject matter? And how accurate is the information? Also, in the world of powerful search engines like Google, Bing and Yahoo the rules of the game change, and it is important to stay informed.
Want help with your social media program? St. Conti Communications can help. Call Donna at 949-290-0622 or email her at dconti(@)stconticommunications.com.