Self-promotion is Good, and Not Just in October

By Donna St. Jean Conti

“When it comes to content, the best marketers know that self-promotion is good!”
— Kieran Flanagan

And, why not? There’s nothing wrong with being your own best promoter! Early in my career, I was in a meeting with a client, a salty gentleman who preferred being direct, and I was talking about how we, the team, would do ABC and XYZ to which he interjected, “Stop with the ‘we and team’ stuff. You sound like a cheerleader. You’re clearly accomplished, so talk about yourself.” Later, as I managed various agency teams, I would tell my reports to tout their accomplishments, because, many times, no one else will.

October – The Month of Self-Promotion

October is the designated month for advocating self-promotion.[1] According to National Day Calendar, “80% of the world’s population does not feel comfortable actively promoting themselves because of how easy it is to feel like we’re bragging or being pushy.”[2] However, as this article, “Get over it: Why you can’t afford to be shy about self-promotion,” points out, being a team player does not equate to progress in the workplace.[3] That same article also explains that using “we” is important in order to acknowledge the team as a whole but that there is nothing inherently wrong with using “I’ to claim credit where and when it is due.[4]

How to Self-Promote

First and foremost, knowing and remembering your brand is a crucial part of self-promotion according to this article by Creative Bloq.[5] Another great argument that the article makes is that, even if you’re not very outgoing in real life, ramping up positivity and enthusiasm when speaking for your brand works even if it feels alien to you.[6] Moreover, the article by National Day Calendar conveys the point that “believing in yourself and the work you do will lead to your coming across as both genuine and sincere.”[7]

Yet another crucial part of self-promotion is to network heavily; be a sponge to new information; always ask for referrals, and be a source of reference yourself.[8] These points will help you in making connections, taking on new perspectives and leads, and promoting yourself along with those around you respectively.[9]

The next step in the self-promotion equation is to take advantage of social media to establish an online presence. The article by Creative Bloq mentions that this presence does not have to be one in which you lay out case studies of information on topics so much as one that answers salient questions that your visitors might have about projects.[10] A more to-the-point suggestion for self-promotion via social media is that it is an opportunity to show and tell what you can bring to the table in terms of skills that are attractive to employers.[11] With these factors taken into account, promoting yourself can be effective without feeling like you’re being conceited or forceful.

So, Just Do It

Although self-promotion can feel like an unnatural and stressful part of growing yourself as a brand, it is a crucial part of progress. While using “we” can earn you brownie points with your colleagues, it is important to not lose sight of why you are working in the first place, which is to further yourself. Don’t be afraid to use “I’ where credit is due in order to show what you bring to the table. Given that October is National Self-promotion Month, now is an especially great time to put yourself and your brand out there. An eloquent closing remark comes from Creative Bloq when they say “while promoting yourself can feel never-ending, it is important to find promotional techniques that you love, implement them, and continue to create work that delights people.”[12]

 

 

[1] National Day Calendar, “SELF-PROMOTION MONTH – October,” https://nationaldaycalendar.com/self-promotion-month-october/.

[2] National Day Calendar, “SELF-PROMOTION MONTH – October,” https://nationaldaycalendar.com/self-promotion-month-october/.

[3] NBCNews.com – Know Your Value, “Get over it: Why you can’t afford to be shy about self-promotion,” https://www.nbcnews.com/know-your-value/feature/get-over-it-why-you-can-t-afford-be-shy-ncna1050156.

[4]  NBCNews.com – Know Your Value, “Get over it: Why you can’t afford to be shy about self-promotion,” https://www.nbcnews.com/know-your-value/feature/get-over-it-why-you-can-t-afford-be-shy-ncna1050156.

[5] Creative Bloq, “8 essential self-promotion tips,” https://www.creativebloq.com/features/8-essential-self-promotion-tips.

[6] Creative Bloq, “8 essential self-promotion tips,” https://www.creativebloq.com/features/8-essential-self-promotion-tips.

[7] National Day Calendar, “SELF-PROMOTION MONTH – October,” https://nationaldaycalendar.com/self-promotion-month-october/.

[8] National Day Calendar, “SELF-PROMOTION MONTH – October,” https://nationaldaycalendar.com/self-promotion-month-october/.

[9] National Day Calendar, “SELF-PROMOTION MONTH – October,” https://nationaldaycalendar.com/self-promotion-month-october/.

[10] Creative Bloq, “8 essential self-promotion tips,” https://www.creativebloq.com/features/8-essential-self-promotion-tips.

[11] NBCNews.com – Know Your Value, “Get over it: Why you can’t afford to be shy about self-promotion,” https://www.nbcnews.com/know-your-value/feature/get-over-it-why-you-can-t-afford-be-shy-ncna1050156.

[12] Creative Bloq, “8 essential self-promotion tips,” https://www.creativebloq.com/features/8-essential-self-promotion-tips.

 

Donna St. Jean Conti is president of St. Conti Communications, an award-winning, full-service, marketing communications agency specializing in public relations, social media, and writing support. We are based in Mission Viejo, Calif. For more information about our agency and how we can help you, contact Donna St. Jean Conti, APR, at dconti (at) stconticommunications.com.

Leave a Comment

Your email address will not be published. Required fields are marked *