Summer Reading

By Donna St. Jean Conti

“Almost everything I have read has been useful to me — science, poetry, politics, novels. I have a lifelong interest in epistemology and learning. My books have helped me develop a way of thinking critically in business.” – Sidney Harman

It’s that time of year where you’re anticipating one or more vacations and the downtime to read a good book or two, maybe even more. To aid in the quest for ideal summer reading material, we’ve compiled a list of three books for a PR & marketing professional’s summer reading list. Enjoy!

The Little Book of Big PR: 100+ Quick Tips to Get Your Business Noticed

Whether you are a small business owner who is just starting or a veteran in the field of public relations, The Little Book of PR, by Jennefer Witter, contains information that can help in gaining exposure and building credibility. From building a successful PR campaign to maintaining relevancy, this book contains a little bit of everything you need. Better yet, this is a small book that can be finished in one sitting!

New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly (Your Coach in a Box)

After warming up with a small book on the general necessities of PR, New Rules of Marketing and PR, by David Meerman Scott, dives into growing your business via online media. More specifically, Scott offers ways to create a plan that establishes a reliable consumer base, implements an effective message, and leads buyers to the purchasing process. Although using the internet for your business can be a daunting task, living in a digital world demands such knowledge, and this book can alleviate some of the stress that goes with it.

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

This last read is not necessarily a way to grow and improve your business, but it can still make a difference by making you more aware of your habits. The 7 Habits of Highly Effective People, by Stephen R. Covey, provides insight and perspectives of successful people. The intention is to aid in approaching and solving problems that are both personal and business oriented. One should always strive for self-improvement, and this old but effective read can help along the journey.

Summer reading lists can be both impactful and effective in growing a business with the right selection of books. Whether you are taking your first steps in the world of small business or a seasoned veteran, these three books should aid in the process of further understanding public relations, implementing the necessary tools to conduct business, and developing habits to supplement your success.


St. Conti Communications is an award-winning, full-service, marketing communications agency specializing in public relations, social media, and writing support. We are based in Mission Viejo, Calif. For more information about our agency and how we can help you, contact Donna St. Jean Conti, APR, at dconti (at)

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