Communications Archives - St. Conti Communications

PR Campaigns: Key Insights for Success

PR Campaigns: Key Insights for Success

By Donna St. Jean Conti|2024-09-09T20:01:40+00:00September 9th, 2024|Public Relations|

While it is challenging to concretely measure the success of PR outreach campaigns, there are some metrics that serve as indicators.

Building Authentic Relations

Building Authentic Relations

By Donna St. Jean Conti|2024-04-30T22:22:48+00:00April 30th, 2024|Marketing Communications, Public Relations, Social Media|

What does it mean to truly be authentic and build relations around it?

Artificial Intelligence and the Future of Public Relations

Artificial Intelligence and the Future of Public Relations

By Donna St. Jean Conti|2023-10-28T05:58:06+00:00October 27th, 2023|Public Relations|

Artificial Intelligence (AI) has rapidly become an essential tool for Public Relations (PR) professionals, showing promise in reshaping the industry.

What is a White Paper, and How Are They Used in PR?

What is a White Paper, and How Are They Used in PR?

By Donna St. Jean Conti|2022-11-03T21:15:02+00:00November 3rd, 2022|General, Marketing Communications, Public Relations|

In public relations (PR), the white paper is the foundational document for many marketing communications tools. It is used to articulate, explain, promote or highlight the features of a solution, product, or service. But what is a white paper and how do you make one?