People Don’t Buy What You Do; They Buy Why You Do It
When brands start with "why," they don’t just sell. They inspire.
Crafting Narratives that Stick
With content becoming shorter, brands currently face the challenge of making short-form content that still tells a story and resonates with their audiences.
PR Planning for the New Year
With 2024 coming to a close, it’s time for public relations (PR) professionals to reflect and plan for 2025.
PR Campaigns: Key Insights for Success
While it is challenging to concretely measure the success of PR outreach campaigns, there are some metrics that serve as indicators.
360 Versus Integrated PR Programs
What are the differences between 360 and Integrated PR programs?
Building Authentic Relations
What does it mean to truly be authentic and build relations around it?
SEO, Data Analytics Revolutionize PR for Success
SEO and Data Analytics have become a central part of creating and growing a presence in the digital age.
Writing & Pitching Impactful Opinion Editorials
Opinion editorials (op-eds) serve as an invaluable tool in shaping public opinion and driving discourse for PR professionals.
The Press Release is Alive and Well!
The press release continues to serve as one of many essential communication tools, especially in business-to-business public relations. This post goes over what a press release is, why they are still relevant, and the basics for writing one.
The Persuasive Secrets of Aristotle
Persuasion is the name of the game when it comes to public relations (PR) and marketing. But just how old is the art of persuasion and how different is it today?