The press release continues to serve as one of many essential communication tools, especially in business-to-business public relations. This post goes over what a press release is, why they are still relevant, and the basics for writing one.
Persuasion is the name of the game when it comes to public relations (PR) and marketing. But just how old is the art of persuasion and how different is it today?
As of October 2022, St. Conti Communications celebrated 25 years in business! So, it only makes sense to share our gratitude for all the tremendous clients we have had, our talented team members (past and present) and our ever-appreciated vendors. This occasion presents the perfect opportunity to consider the nature of gratitude and the effect it can have.
Influencer marketing - What is it? How can it be incorporated in a marketing & public relations (PR) program? For what types of products or services is it best suited?
