People Don’t Buy What You Do; They Buy Why You Do It
When brands start with "why," they don’t just sell. They inspire.
When brands start with "why," they don’t just sell. They inspire.
With content becoming shorter, brands currently face the challenge of making short-form content that still tells a story and resonates with their audiences.
With 2024 coming to a close, it’s time for public relations (PR) professionals to reflect and plan for 2025.
While it is challenging to concretely measure the success of PR outreach campaigns, there are some metrics that serve as indicators.
What are the differences between 360 and Integrated PR programs?
What does it mean to truly be authentic and build relations around it?
SEO and Data Analytics have become a central part of creating and growing a presence in the digital age.
Opinion editorials (op-eds) serve as an invaluable tool in shaping public opinion and driving discourse for PR professionals.
The press release continues to serve as one of many essential communication tools, especially in business-to-business public relations. This post goes over what a press release is, why they are still relevant, and the basics for writing one.
Persuasion is the name of the game when it comes to public relations (PR) and marketing. But just how old is the art of persuasion and how different is it today?