PR Campaigns: Key Insights for Success
While it is challenging to concretely measure the success of PR outreach campaigns, there are some metrics that serve as indicators.
While it is challenging to concretely measure the success of PR outreach campaigns, there are some metrics that serve as indicators.
How old are modern PR principles? Who established them?
What are the differences between 360 and Integrated PR programs?
What does it mean to truly be authentic and build relations around it?
SEO and Data Analytics have become a central part of creating and growing a presence in the digital age.
Opinion editorials (op-eds) serve as an invaluable tool in shaping public opinion and driving discourse for PR professionals.
At the beginning of the year, experts predicted trends that turned out to be accurate. But the most significant one may be surprising.
Artificial Intelligence (AI) has rapidly become an essential tool for Public Relations (PR) professionals, showing promise in reshaping the industry.
With the explosive growth of social media in recent years, it’s clear that reputation management continues to grow in importance. Yet, how does one make an effective campaign for reputation management? Launching effective marketing campaigns comes down to establishing specific objectives and being consistent with your consumer base.
Have you ever wondered why business-to-business companies include an industry analyst outreach program as part of public relations activities? If so, you’re not alone. In the 20 years that St. Conti Communications has provided public relations services to high-technology and other business-to-business companies, we’ve been asked about this many times.