Blog Posts

Repetition Makes Reputation

Repetition Makes Reputation

By Donna St. Jean Conti "Repetition makes reputation and reputation makes customers." -- Elizabeth Arden   Influencing an audience is a process that often requires repetition. One first repeats a ...
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Why Marketers Should Add Social Media Influencer Programs

Why Marketers Should Add Social Media Influencer Programs

By Donna St. Jean Conti "Every human brain is both a broadcasting and receiving station for the vibration of thought." -- Napoleon Hill There is no denying it, we are ...
PR & Marketing Trends for 2021: The Focus on Digital

PR & Marketing Trends for 2021: The Focus on Digital

By Donna St. Jean Conti As we come to the end of this tumultuous year, many of us are looking to 2021 wondering what to expect. What can we plan ...
Advertising, PSAs and PR, what's the difference?

Advertising, PSAs and PR, what’s the difference?

By Donna St. Jean Conti "There needs to be a better marketing plan (for science).” – Neil deGrasse Tyson Though he openly states that he wishes it weren’t the case, ...
How to Use a Q&A in Public Relations

How to Use a Q&A in Public Relations

By Donna St. Jean Conti "It is not the answer that enlightens, but the question"- Eugene Ionesco Public relations (PR) practitioners use a variety of tools in the course of ...