


RECENT ARTICLES
PR Planning for the New Year
With 2024 coming to a close, it’s time for public relations (PR) professionals to reflect and plan for 2025.
AI’s Transformation of Public Relations
Artificial intelligence (AI) has become exponentially more powerful in recent years. But which AI-enabled tools have proven to be the most useful?
Have AVE and UVM Given Way to KPIs?
What were the PR strategies and metrics of old?