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The Press Release is Alive and Well!

The Press Release is Alive and Well!

By Donna St. Jean Conti … Just remember, "What's in it for the Audience?" Perhaps it's selective perception, but lately I have noticed quite a few articles on the death ...
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What is the difference between a case study and a testimonial?

What is the difference between a case study and a testimonial?

By Donna St. Jean Conti "A satisfied customer is the best business strategy of all…" Michael LeBoeuf  "Show me ROI, or it's not a case study." An editor told me ...
PR & MarTech Tools - Keep the Humanity in Public Relations

PR & MarTech Tools – Keep the Humanity in Public Relations

By Donna St. Jean Conti  "You can have all the tools in the world, but if you don't genuinely believe in yourself, it's useless." -- Ken Jeong Are you a ...
What PR Pros & Bloggers Need to Know About Google’s E-A-T and BERT

What PR Pros & Bloggers Need to Know About Google’s E-A-T and BERT

By Donna St. Jean Conti “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” -- Brian Clark If you’ve been keeping up ...
Self-promotion is Good, and Not Just in October

Self-promotion is Good, and Not Just in October

By Donna St. Jean Conti "When it comes to content, the best marketers know that self-promotion is good!" -- Kieran Flanagan And, why not? There’s nothing wrong with being your ...