National Days in the Hands of PR Professionals
While some national days are important, solemn observances, many are marketing ploys, and they work.
Growing Your Business Through Customer Personalization
With the explosive growth of online retail, creating a personalized customer experience has become increasingly more important. The keys to success involve a personal level of engagement with your audience.
Podcasting: Another Useful Avenue for the PR Professional
Podcasting is a useful public relations tool, too. “Every human brain is both a broadcasting and receiving station for the vibration of thought.” — Napoleon Hill Among the digital PR trends, we are seeing [Read more]
How to use QR codes for Self-promotion
“Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.” — Alvin Adams The QR code has been around since the mid-90s. Originally invented to improve [Read more]
How to do Wikipedia Pages Right
“The cultivated person’s first duty is to be always prepared to rewrite the encyclopedia.” ― Umberto Eco, Serendipities: Language and Lunacy Wikipedia, the online encyclopedia began with its first posts in January 2001. Since then, [Read more]
Repetition Makes Reputation
“Repetition makes reputation and reputation makes customers.” — Elizabeth Arden Influencing an audience is a process that often requires repetition. One first repeats a message enough times for an audience to take notice, then do [Read more]
Why Marketers Should Add Social Media Influencer Programs
“Every human brain is both a broadcasting and receiving station for the vibration of thought.” — Napoleon Hill There is no denying it, we are seeing enormous growth in influencer marketing. Celebrities, experts, media personalities [Read more]
PR & Marketing Trends for 2021: The Focus on Digital
As we come to the end of this tumultuous year, many of us are looking to 2021 wondering what to expect. What can we plan for? If 2020 taught us anything, we know that we [Read more]
Advertising, PSAs and PR, what’s the difference?
“There needs to be a better marketing plan (for science).” – Neil deGrasse Tyson Though he openly states that he wishes it weren’t the case, famed astrophysicist, Dr. Neil deGrasse Tyson, is known to say [Read more]
How to Use a Q&A in Public Relations
Public relations (PR) practitioners use a variety of tools in the course of doing their jobs, with the press or news release possibly being the most used tool. One PR tool, the Q&A (question & [Read more]