Trade Media vs. Consumer Features
The key differentiators between a trade media thought leadership article for professionals and a feature article for consumers/end users comes down to the audience and what it needs.
Why PR Pros Aren’t Getting Media Responses
Simply distributing press releases or relying on broad-based outreach is no longer enough. Success depends on a deeper understanding of the journalist’s beat, interests, and preferred formats.
People Don’t Buy What You Do; They Buy Why You Do It
When brands start with "why," they don’t just sell. They inspire.
Crafting Narratives that Stick
With content becoming shorter, brands currently face the challenge of making short-form content that still tells a story and resonates with their audiences.
The Psychology Behind a Great Press Release
What makes a press release truly effective? The answer lies in human psychology.
PR Planning for the New Year
With 2024 coming to a close, it’s time for public relations (PR) professionals to reflect and plan for 2025.
AI’s Transformation of Public Relations
Artificial intelligence (AI) has become exponentially more powerful in recent years. But which AI-enabled tools have proven to be the most useful?
Have AVE and UVM Given Way to KPIs?
What were the PR strategies and metrics of old?
PR Campaigns: Key Insights for Success
While it is challenging to concretely measure the success of PR outreach campaigns, there are some metrics that serve as indicators.
Who Were the Early Pioneers that Shaped Modern PR?
How old are modern PR principles? Who established them?