Have AVE and UVM Given Way to KPIs?
What were the PR strategies and metrics of old?
PR Campaigns: Key Insights for Success
While it is challenging to concretely measure the success of PR outreach campaigns, there are some metrics that serve as indicators.
Who Were the Early Pioneers that Shaped Modern PR?
How old are modern PR principles? Who established them?
360 Versus Integrated PR Programs
What are the differences between 360 and Integrated PR programs?
Building Authentic Relations
What does it mean to truly be authentic and build relations around it?
SEO, Data Analytics Revolutionize PR for Success
SEO and Data Analytics have become a central part of creating and growing a presence in the digital age.
Writing & Pitching Impactful Opinion Editorials
Opinion editorials (op-eds) serve as an invaluable tool in shaping public opinion and driving discourse for PR professionals.
Company Milestones and Social Media
Authentically commemorating company milestones via social media can be powerful.
Writing a Company History
With social responsibility becoming an increasingly significant factor in a brand’s presence, writing a company history is a must.
Year in Review: 2023 PR and Marketing Trends
At the beginning of the year, experts predicted trends that turned out to be accurate. But the most significant one may be surprising.