People Don’t Buy What You Do; They Buy Why You Do It
When brands start with "why," they don’t just sell. They inspire.
When brands start with "why," they don’t just sell. They inspire.
With content becoming shorter, brands currently face the challenge of making short-form content that still tells a story and resonates with their audiences.
What makes a press release truly effective? The answer lies in human psychology.
With 2024 coming to a close, it’s time for public relations (PR) professionals to reflect and plan for 2025.
Artificial intelligence (AI) has become exponentially more powerful in recent years. But which AI-enabled tools have proven to be the most useful?
What were the PR strategies and metrics of old?
While it is challenging to concretely measure the success of PR outreach campaigns, there are some metrics that serve as indicators.
How old are modern PR principles? Who established them?
What are the differences between 360 and Integrated PR programs?
What does it mean to truly be authentic and build relations around it?