Media & Press Kits Matter
Are media and press kits necessary? Yes, they are still relevant for both online and offline businesses.
Growing Your Brand’s Reputation
With the explosive growth of social media in recent years, it’s clear that reputation management continues to grow in importance. Yet, how does one make an effective campaign for reputation management? Launching effective marketing campaigns comes down to establishing specific objectives and being consistent with your consumer base.
The Press Release is Alive and Well!
The press release continues to serve as one of many essential communication tools, especially in business-to-business public relations. This post goes over what a press release is, why they are still relevant, and the basics for writing one.
Tips for New Graduates for Business (and Life) Success.
So, you have joined the ranks of new graduates this year? Bravo! Congratulations, and good luck to you! In the spirit of helping, the St. Conti Communications team has put together some of its favorite tips for new graduates for success in business and life.
Industry Analyst Relations Programs For B2B Companies
Have you ever wondered why business-to-business companies include an industry analyst outreach program as part of public relations activities? If so, you’re not alone. In the 20 years that St. Conti Communications has provided public relations services to high-technology and other business-to-business companies, we’ve been asked about this many times.
The Broader Lesson of Milkshake Marketing
For any PR professional at any stage of their career, the article, "Clay Christensen’s Milkshake Marketing," from the Harvard Business School's Working Knowledge site is worth a read. The main takeaway: communicate from the perspective of the consumer, the audience.
The Persuasive Secrets of Aristotle
Persuasion is the name of the game when it comes to public relations (PR) and marketing. But just how old is the art of persuasion and how different is it today?
Setting Goals for the New Year
As we head into a new year, it's a good time to think of new goals, including setting your business goals. What are the secrets to setting effective goals? Make them lofty yet achievable, set metrics to use in determining success, and set time frames/deadlines.
Giving Thanks: 25 Years of St Conti Communications
As of October 2022, St. Conti Communications celebrated 25 years in business! So, it only makes sense to share our gratitude for all the tremendous clients we have had, our talented team members (past and present) and our ever-appreciated vendors. This occasion presents the perfect opportunity to consider the nature of gratitude and the effect it can have.
What is a White Paper, and How Are They Used in PR?
In public relations (PR), the white paper is the foundational document for many marketing communications tools. It is used to articulate, explain, promote or highlight the features of a solution, product, or service. But what is a white paper and how do you make one?