Trade Media vs. Consumer Features
The key differentiators between a trade media thought leadership article for professionals and a feature article for consumers/end users comes down to the audience and what it needs.
The key differentiators between a trade media thought leadership article for professionals and a feature article for consumers/end users comes down to the audience and what it needs.
Simply distributing press releases or relying on broad-based outreach is no longer enough. Success depends on a deeper understanding of the journalist’s beat, interests, and preferred formats.
When brands start with "why," they don’t just sell. They inspire.
With content becoming shorter, brands currently face the challenge of making short-form content that still tells a story and resonates with their audiences.
What makes a press release truly effective? The answer lies in human psychology.
With 2024 coming to a close, it’s time for public relations (PR) professionals to reflect and plan for 2025.
Artificial intelligence (AI) has become exponentially more powerful in recent years. But which AI-enabled tools have proven to be the most useful?
What were the PR strategies and metrics of old?
While it is challenging to concretely measure the success of PR outreach campaigns, there are some metrics that serve as indicators.
How old are modern PR principles? Who established them?