BLOGDonna St. Jean Conti2022-06-23T20:40:21+00:00

An old advertisement that would have had metrics behind it to measure PR success

Have AVE and UVM Given Way to KPIs?

Public Relations

What were the PR strategies and metrics of old?

Metrics that measure success of PR campaigns

PR Campaigns: Key Insights for Success

Public Relations

While it is challenging to concretely measure the success of PR outreach campaigns, there are some metrics that serve as indicators.

Old medicines that were some of the first products to benefit from modern PR.

Who Were the Early Pioneers that Shaped Modern PR?

Public Relations

How old are modern PR principles? Who established them?

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RECENT ARTICLES

Year in Review: 2023 PR and Marketing Trends

Year in Review: 2023 PR and Marketing Trends

At the beginning of the year, experts predicted trends that turned out to be accurate. But the most significant one may be surprising.

Artificial Intelligence and the Future of Public Relations

Artificial Intelligence and the Future of Public Relations

Artificial Intelligence (AI) has rapidly become an essential tool for Public Relations (PR) professionals, showing promise in reshaping the industry.

Media & Press Kits Matter

Media & Press Kits Matter

Are media and press kits necessary? Yes, they are still relevant for both online and offline businesses.

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