RECENT ARTICLES
Trade Media vs. Consumer Features
The key differentiators between a trade media thought leadership article for professionals and a feature article for consumers/end users comes down to the audience and what it needs.
Why PR Pros Aren’t Getting Media Responses
Simply distributing press releases or relying on broad-based outreach is no longer enough. Success depends on a deeper understanding of the journalist’s beat, interests, and preferred formats.
People Don’t Buy What You Do; They Buy Why You Do It
When brands start with "why," they don’t just sell. They inspire.
