Media & Press Kits Matter
Are media and press kits necessary? Yes, they are still relevant for both online and offline businesses.
The Press Release is Alive and Well!
The press release continues to serve as one of many essential communication tools, especially in business-to-business public relations. This post goes over what a press release is, why they are still relevant, and the basics for writing one.
Industry Analyst Relations Programs For B2B Companies
Have you ever wondered why business-to-business companies include an industry analyst outreach program as part of public relations activities? If so, you’re not alone. In the 20 years that St. Conti Communications has provided public relations services to high-technology and other business-to-business companies, we’ve been asked about this many times.
The Persuasive Secrets of Aristotle
Persuasion is the name of the game when it comes to public relations (PR) and marketing. But just how old is the art of persuasion and how different is it today?
Giving Thanks: 25 Years of St Conti Communications
As of October 2022, St. Conti Communications celebrated 25 years in business! So, it only makes sense to share our gratitude for all the tremendous clients we have had, our talented team members (past and present) and our ever-appreciated vendors. This occasion presents the perfect opportunity to consider the nature of gratitude and the effect it can have.
What is a White Paper, and How Are They Used in PR?
In public relations (PR), the white paper is the foundational document for many marketing communications tools. It is used to articulate, explain, promote or highlight the features of a solution, product, or service. But what is a white paper and how do you make one?
Influencer Marketing and PR
Influencer marketing - What is it? How can it be incorporated in a marketing & public relations (PR) program? For what types of products or services is it best suited?
National Days in the Hands of PR Professionals
While some national days are important, solemn observances, many are marketing ploys, and they work.
Growing Your Business Through Customer Personalization
With the explosive growth of online retail, creating a personalized customer experience has become increasingly more important. The keys to success involve a personal level of engagement with your audience.
Podcasting: Another Useful Avenue for the PR Professional
Podcasting is a useful public relations tool, too. “Every human brain is both a broadcasting and receiving station for the vibration of thought.” — Napoleon Hill Among the digital PR trends, we are seeing [Read more]