Have AVE and UVM Given Way to KPIs?
What were the PR strategies and metrics of old?
PR Campaigns: Key Insights for Success
While it is challenging to concretely measure the success of PR outreach campaigns, there are some metrics that serve as indicators.
Who Were the Early Pioneers that Shaped Modern PR?
How old are modern PR principles? Who established them?
360 Versus Integrated PR Programs
What are the differences between 360 and Integrated PR programs?
Building Authentic Relations
What does it mean to truly be authentic and build relations around it?
SEO, Data Analytics Revolutionize PR for Success
SEO and Data Analytics have become a central part of creating and growing a presence in the digital age.
Writing & Pitching Impactful Opinion Editorials
Opinion editorials (op-eds) serve as an invaluable tool in shaping public opinion and driving discourse for PR professionals.
Year in Review: 2023 PR and Marketing Trends
At the beginning of the year, experts predicted trends that turned out to be accurate. But the most significant one may be surprising.
Artificial Intelligence and the Future of Public Relations
Artificial Intelligence (AI) has rapidly become an essential tool for Public Relations (PR) professionals, showing promise in reshaping the industry.
Media & Press Kits Matter
Are media and press kits necessary? Yes, they are still relevant for both online and offline businesses.