What was once relegated to tasks such as spell check and GPS tracking, modern artificial intelligence (AI) has become exponentially more powerful in recent years. Between its capabilities to research, synthesize data, find potential publications and editors for pitching and placements, AI has become a must-have tool for professionals in Public Relations (PR). But which AI-enabled tools have proven to be the most useful? Here I will name a few that I can either attest to or am looking to try soon.

OnePitch

OnePitch is a tool that significantly cuts down on the time it takes to research for media outreach. It accomplishes this by using algorithms and natural language processing to match journalists with the most relevant story ideas from publicists, ensuring that pitches are highly targeted, reducing irrelevant emails and wasted effort.

For publicists, the platform offers an efficient way to present their stories to journalists who are most likely to be interested, increasing the chances of coverage. For PR professionals, the tool provides a curated selection of pitches aligned with their clients’ interests, cutting through the clutter of untargeted outreach. Personally, OnePitch has been a high-impact tool, as it has found publications that I had not thought to look for and the contact information for editors that were sometimes hard to find.

Podchaser

Podcasts have become a popular avenue for my clients in gaining more exposure, which has made Podchaser a fantastic tool. Often referred to as the “IMDb of podcasts,” Podchaser is a comprehensive podcast database and discovery platform designed to serve listeners, creators, and industry professionals. It offers a vast directory of podcasts, episodes, and creators, accompanied by detailed data on shows as well as reviews and ratings.

For industry professionals, Podchaser is a good tool for connecting with audiences, and networking with other creators. It offers features like creator credits, guest appearances, and insights into audience engagement. Additionally, brands and marketers use the platform to identify potential podcasts for sponsorships or collaborations, leveraging its searchable and structured database.

A particularly useful part of the tool for me is that I have been able to track podcasts and build custom lists in accordance with my clients’ needs.

Qwoted

Qwoted is a platform designed to connect journalists with subject matter experts, making the process of sourcing credible quotes and insights for stories easier. For PR professionals and experts, the platform provides an opportunity to showcase their knowledge and establish media presence. They can respond to journalist queries directly, pitch ideas, and build relationships with media professionals.

By simplifying and organizing this exchange, Qwoted helps ensure that journalists get accurate and timely information while experts gain valuable exposure, ultimately supporting the creation of high-quality, informed content.

I have found Qwoted to be useful for stories that are news-driven, research-based, or feature industry insights that speak to large audiences.

Conclusion

AI tools have come a long way since the days of spell check and has even transformed the way PR professionals approach media outreach and client representation. Tools like OnePitch streamline journalist-publicist connections with targeted algorithms, saving time and increasing efficiency in pitching. Podcast finding tools such as Podchaser open doors by offering a structured database that helps professionals align clients with the most impactful opportunities, and finding a subject matter expert has never been easier, as Qwoted bridges the gap between them and PR professionals.

AI has not only simplified workflows but has also enhanced the quality and scope of PR efforts. As technology continues to advance, these platforms provide an exciting glimpse into the future of AI-driven public relations.

For more information about our agency and how we can help you create content and promote your products or services, contact us at St. Conti Communications.

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