Celebrating company milestones through social media platforms is an often-understated way to connect with your audience. Although companies commonly assume that no one except them cares about their moments of achievement, authentically commemorating them can be powerful.
What Are Company Milestones?
In the words of this article by Müllerhaus Legacy, “Company milestones are the significant moments of accomplishment that mark your company’s development and growth.” But that definition is too simple by their own admission, as they continue to explain that these milestones should give reverence to relationships, whether that be between you and your founders, workers, or community and customers. More specifically, they should connect these relationships to how they have helped to make your business a success.
What Should You Include in Your Post?
To effectively leverage social media while celebrating your company’s milestones, consider the points made in this article by LinkedIn, which gives a comprehensive step-by-step guide. The first two steps pertain to defining the purpose of your post, such as to raise awareness or simply celebrate success, and deciding on a platform. After that, the piece suggests creating a hashtag to increase the post’s visibility and encourage engagement. Next, involve your stakeholders such as employees, customers, partners, and influencers. This can mean asking for feedback, sharing stories and testimonials, or organically receiving congratulations. Lastly, adding a creative element to the post such as videos, photos, or streams is a great way to showcase your achievements. However, the article does present the caveat that you should maintain a consistent tone, style, and frequency in your posts to maintain recognition.
Whether your company has been in business for a year or a century, there are many ways to celebrate your company milestones, and this article by Safehouse Web provides several suggestions on how to do this. For instance, they bring up the idea of using photos and present the example of the National Park Service, who celebrated their 100-year anniversary by changing their cover photo to a park ranger hat covered in glittery confetti. Another great example is when Twitter hosted a 10th anniversary campaign by creating a timeline of memorable tweets from the previous decade. However, your posts do not need to be so grandiose, as the article also mentions Nike celebrating the anniversary of their first fan hashtag on Instagram with a 24-hour photo-sharing campaign.
Conclusion
Using social media platforms to celebrate company milestones is a powerful yet often overlooked way to connect with your audience. Despite the common assumption that only the company itself cares about these moments, authentic commemorations can strengthen relationships with stakeholders. Regardless of whether you’ve been around for a year or a century, there are many effective ways to showcase your achievements so long as you maintain a consistent and recognizable tone.
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