Social Media

Growing Your Brand’s Reputation through Marketing and Social Listening Campaigns

“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” — Stewart Ewen As we enter the 2nd quarter of 2019, it’s clear that social media reporting and reputation management continue to grow in importance. Yet, how does one make an effective campaign …

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Instagram: Your Business Should Be On It

By Donna St. Jean Conti “Social Media puts the ‘public’ into PR and the ‘market’ into marketing.” — Chris Brogan, President of New Marketing Labs Social media has become a pivotal aspect of businesses with regard to public relations and marketing. Where Facebook has refocused its resources on bringing content to friends and families, Instagram, …

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Facebook for Boosting Employee Morale, and Attracting Quality Applicants

Facebook isn’t just for the Millennial generation (1984-2004) to connect with thousands of their closest friends to reminisce about 5 minutes ago, and it isn’t just for Generation X (1965-1984) to share recipes and brag about their children. You may think you know Facebook, but if you own a business and you aren’t using the …

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Blogging for Public Relations: Linking, Monitoring, Outward Communications

Yes, there are dozens (if not hundreds) of blog posts and articles about blogging in public relations published every day, so what could possibly be added to the conversation that would be useful? Well, believe it or not, significant numbers of marketers still debate whether they should blog and, if so, how. Most of us …

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