Building Authentic Relations
What does it mean to truly be authentic and build relations around it?
SEO, Data Analytics Revolutionize PR for Success
SEO and Data Analytics have become a central part of creating and growing a presence in the digital age.
Company Milestones and Social Media
Authentically commemorating company milestones via social media can be powerful.
The Press Release is Alive and Well!
The press release continues to serve as one of many essential communication tools, especially in business-to-business public relations. This post goes over what a press release is, why they are still relevant, and the basics for writing one.
Influencer Marketing and PR
Influencer marketing - What is it? How can it be incorporated in a marketing & public relations (PR) program? For what types of products or services is it best suited?
How to use QR codes for Self-promotion
“Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.” — Alvin Adams The QR code has been around since the mid-90s. Originally invented to improve [Read more]
How to do Wikipedia Pages Right
“The cultivated person’s first duty is to be always prepared to rewrite the encyclopedia.” ― Umberto Eco, Serendipities: Language and Lunacy Wikipedia, the online encyclopedia began with its first posts in January 2001. Since then, [Read more]
Self-promotion Done Right: Not Just in October
I’ve said it before, and by gosh, I’ll say it again — don’t be afraid to toot your own horn.” ― Emlyn Chand October is National Self-promotion Month, which can remind communicators that self-promotion is [Read more]
Why Marketers Should Add Social Media Influencer Programs
“Every human brain is both a broadcasting and receiving station for the vibration of thought.” — Napoleon Hill There is no denying it, we are seeing enormous growth in influencer marketing. Celebrities, experts, media personalities [Read more]