With social responsibility becoming an increasingly significant factor in a brand’s presence, company histories are a must. While it may seem like an overly simple thing to write your company’s history from its inception to the present, this timeline of events goes a long way in showing your values and building consumer relations.
What is a Company History?
As this article on Indeed states, “A company history is a narrative of pivotal moments, accomplishments, and the work of influential figures from the start of your business to the present day.” They not only establish your company’s values, but this article by Eddy goes further in explaining that “they show how your business has overcome challenges, help in creating a roadmap for future success, increase pride and enthusiasm in the workplace, and can even be used as a marketing asset to promote the brand.” In essence, company histories not only show what companies stand for, they also promote a sense of connection among employees, stakeholders, and consumers.
When Should You Use a Company History?
A company’s history can be written and adjusted to suit a variety of audiences. Both the Indeed and Eddy articles provide a few examples of where to apply a company history such as on the company website’s overview page to provide comprehensive information; in business plans for potential lenders, investors and partners; as part of media kits for journalists; in employee handbooks to help staff understand the company’s mission and vision; in job listings to educate job seekers; and as part of new hire orientations to build enthusiasm on the first day of work.
How to Write a Company History
To write a successful company history, this article by Business.com provides a six-step approach, but we will only go over the main steps here. First, look over the histories of other successful companies. The example provided is by Microsoft, which published articles recounting the achievements of the last ten years.
Once you have a feel for the format and structure, start laying out pivotal events from your company’s past. This can be done by looking at press releases, but you might also ask employees and customers who were around at the beginning of the company. Next, organize these events chronologically and bring them to life with photos of the original founders as well as snapshots of current employees.
Lastly, all three articles emphasize the importance of honesty, which means including events such as failed product launches or other setbacks. This not only builds trust but also makes your successes much more impressive. If you wish to see more examples of company histories, the mentioned articles provide examples.
What might seem like a trivial retelling of your company’s history can be an important and effective tool in growing your brand. Whether it be to attract investors, provide information to employees and journalists, or to leverage market assets, a well-written company history can play a significant role in establishing core values and culture.
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