A trade expert that would be within the audience for thought leadership

Trade Media vs. Consumer Features

Marketing Communications,Public Relations

Simply distributing press releases or relying on broad-based outreach is no longer enough. Success depends on a deeper understanding of the journalist’s beat, interests, and preferred formats.

People Don’t Buy What You Do; They Buy Why You Do It

Public Relations

RECENT ARTICLES

Crafting Narratives that Stick

Crafting Narratives that Stick

With content becoming shorter, brands currently face the challenge of making short-form content that still tells a story and resonates with their audiences.

The Psychology Behind a Great Press Release

The Psychology Behind a Great Press Release

What makes a press release truly effective? The answer lies in human psychology.

PR Planning for the New Year

PR Planning for the New Year

With 2024 coming to a close, it’s time for public relations (PR) professionals to reflect and plan for 2025.

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