PR Planning for the New Year
With 2024 coming to a close, it’s time for public relations (PR) professionals to reflect and plan for 2025.
Building Authentic Relations
What does it mean to truly be authentic and build relations around it?
Year in Review: 2023 PR and Marketing Trends
At the beginning of the year, experts predicted trends that turned out to be accurate. But the most significant one may be surprising.
Growing Your Brand’s Reputation
With the explosive growth of social media in recent years, it’s clear that reputation management continues to grow in importance. Yet, how does one make an effective campaign for reputation management? Launching effective marketing campaigns comes down to establishing specific objectives and being consistent with your consumer base.
The Press Release is Alive and Well!
The press release continues to serve as one of many essential communication tools, especially in business-to-business public relations. This post goes over what a press release is, why they are still relevant, and the basics for writing one.
The Broader Lesson of Milkshake Marketing
For any PR professional at any stage of their career, the article, "Clay Christensen’s Milkshake Marketing," from the Harvard Business School's Working Knowledge site is worth a read. The main takeaway: communicate from the perspective of the consumer, the audience.
The Persuasive Secrets of Aristotle
Persuasion is the name of the game when it comes to public relations (PR) and marketing. But just how old is the art of persuasion and how different is it today?
What is a White Paper, and How Are They Used in PR?
In public relations (PR), the white paper is the foundational document for many marketing communications tools. It is used to articulate, explain, promote or highlight the features of a solution, product, or service. But what is a white paper and how do you make one?
Influencer Marketing and PR
Influencer marketing - What is it? How can it be incorporated in a marketing & public relations (PR) program? For what types of products or services is it best suited?
Growing Your Business Through Customer Personalization
With the explosive growth of online retail, creating a personalized customer experience has become increasingly more important. The keys to success involve a personal level of engagement with your audience.