Marketing Communications

National American Business Women’s Day: These Days Women Just Know They Can

By Donna St. Jean Conti “Women’s Lib? Oh, I’m afraid it doesn’t interest me one bit. I’ve been so liberated it hurts.” — Lucille Ball Established in 1949, American Business Women’s Day is observed on September 22 as the first annual event was held on September 22, 1982. It was officially recognized by congressional proclamation …

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It’s Always about the Audience, the Broader Lesson of Milkshake Marketing

By Donna St. Jean Conti  “A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” – John Henrik Clarke When I was a young public relations (PR) professional, I was lucky enough to have a great mentor. Among the most important things he taught me was …

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Growing Your Brand’s Reputation through Marketing and Social Listening Campaigns

“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” — Stewart Ewen As we enter the 2nd quarter of 2019, it’s clear that social media reporting and reputation management continue to grow in importance. Yet, how does one make an effective campaign …

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Earth Day Marketing is a Chance for Companies to Show Vision

“There is a great need for the introduction of new values in our society, where bigger is not necessarily better, where slower can be faster, and where less can be more.” — Gaylord Nelson, U.S. Senator, Governor & Founder of Earth Day Earth Day is April 22, a day to diversify, educate and activate the …

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Donna St. Jean Conti, Reflecting on 20 Years in Business and What Comes Next

By Mary Hansen, President Mary Hansen Writes Today I am interviewing Donna St. Jean Conti, President of St. Conti Communications, regarding her company’s twenty-year anniversary. For additional information, please see the press release. Q. Can you remember back to what led up to the day that you opened your business? A. (Chuckling) Yes, I do. …

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Tips for New Graduates …for Business (and Life) Success

By Donna St. Jean Conti, President, St. Conti Communications You’re graduating? Bravo! Congratulations, and good luck to you! In the spirit of helping you and your fellow graduates (or those about to graduate in June), the St. Conti Communications team has put together some of its favorite business tips with supporting information that we’ve culled …

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