Marketing Communications

Growing Your Brand’s Reputation

By |2023-09-17T19:48:22+00:00August 29th, 2023|Marketing Communications|

With the explosive growth of social media in recent years, it’s clear that reputation management continues to grow in importance. Yet, how does one make an effective campaign for reputation management? Launching effective marketing campaigns comes down to establishing specific objectives and being consistent with your consumer base.

What is a White Paper, and How Are They Used in PR?

By |2022-11-03T21:15:02+00:00November 3rd, 2022|General, Marketing Communications, Public Relations|

In public relations (PR), the white paper is the foundational document for many marketing communications tools. It is used to articulate, explain, promote or highlight the features of a solution, product, or service. But what is a white paper and how do you make one?

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