With the explosive growth of social media in recent years, it’s clear that reputation management continues to grow in importance. Yet, how does one make an effective campaign for reputation management? Launching effective marketing campaigns comes down to establishing specific objectives and being consistent with your consumer base.
The press release continues to serve as one of many essential communication tools, especially in business-to-business public relations. This post goes over what a press release is, why they are still relevant, and the basics for writing one.
For any PR professional at any stage of their career, the article, "Clay Christensen’s Milkshake Marketing," from the Harvard Business School's Working Knowledge site is worth a read. The main takeaway: communicate from the perspective of the consumer, the audience.
Persuasion is the name of the game when it comes to public relations (PR) and marketing. But just how old is the art of persuasion and how different is it today?
In public relations (PR), the white paper is the foundational document for many marketing communications tools. It is used to articulate, explain, promote or highlight the features of a solution, product, or service. But what is a white paper and how do you make one?
Influencer marketing - What is it? How can it be incorporated in a marketing & public relations (PR) program? For what types of products or services is it best suited?
With the explosive growth of online retail, creating a personalized customer experience has become increasingly more important. The keys to success involve a personal level of engagement with your audience.
“Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.” — Alvin Adams The QR code has been around since the mid-90s. Originally invented to improve [Read more]
“The cultivated person’s first duty is to be always prepared to rewrite the encyclopedia.” ― Umberto Eco, Serendipities: Language and Lunacy Wikipedia, the online encyclopedia began with its first posts in January 2001. Since then, [Read more]
“Repetition makes reputation and reputation makes customers.” — Elizabeth Arden Influencing an audience is a process that often requires repetition. One first repeats a message enough times for an audience to take notice, then do [Read more]
