BLOGDonna St. Jean Conti2022-06-23T20:40:21+00:00

One of many feature articles in a magazine.

How Questionnaires Shape Consumer Feature Articles

Marketing Communications,Public Relations

Crafting a compelling feature article starts not with writing, but with asking the right questions.

Reddit has become a crucial part of social listening for brands.

Social Listening and Crisis Prevention

Public Relations,Social Media

In 2025, social listening has gone from a reactive crisis‑management tool into a proactive strategy for crisis prevention and trend prediction.

A trade expert that would be within the audience for thought leadership

Trade Media vs. Consumer Features

Marketing Communications,Public Relations

The key differentiators between a trade media thought leadership article for professionals and a feature article for consumers/end users comes down to the audience and what it needs.

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Writing & Pitching Impactful Opinion Editorials

Writing & Pitching Impactful Opinion Editorials

Opinion editorials (op-eds) serve as an invaluable tool in shaping public opinion and driving discourse for PR professionals.

Writing a Company History

Writing a Company History

With social responsibility becoming an increasingly significant factor in a brand’s presence, writing a company history is a must.

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