RECENT ARTICLES
Setting Goals for the New Year
As we head into a new year, it's a good time to think of new goals, including setting your business goals. What are the secrets to setting effective goals? Make them lofty yet achievable, set metrics to use in determining success, and set time frames/deadlines.
Giving Thanks: 25 Years of St Conti Communications
As of October 2022, St. Conti Communications celebrated 25 years in business! So, it only makes sense to share our gratitude for all the tremendous clients we have had, our talented team members (past and present) and our ever-appreciated vendors. This occasion presents the perfect opportunity to consider the nature of gratitude and the effect it can have.
What is a White Paper, and How Are They Used in PR?
In public relations (PR), the white paper is the foundational document for many marketing communications tools. It is used to articulate, explain, promote or highlight the features of a solution, product, or service. But what is a white paper and how do you make one?
