RECENT ARTICLES
The Broader Lesson of Milkshake Marketing
For any PR professional at any stage of their career, the article, "Clay Christensen’s Milkshake Marketing," from the Harvard Business School's Working Knowledge site is worth a read. The main takeaway: communicate from the perspective of the consumer, the audience.
The Persuasive Secrets of Aristotle
Persuasion is the name of the game when it comes to public relations (PR) and marketing. But just how old is the art of persuasion and how different is it today?
Setting Goals for the New Year
As we head into a new year, it's a good time to think of new goals, including setting your business goals. What are the secrets to setting effective goals? Make them lofty yet achievable, set metrics to use in determining success, and set time frames/deadlines.
