BLOGDonna St. Jean Conti2022-06-23T20:40:21+00:00

An SEO template that includes factors such ad media mentions

Media Mentions or Backlinks for Better ROI?

Public Relations

Between media mentions and backlinks, which approach is better?

One of many feature articles in a magazine.

How Questionnaires Shape Consumer Feature Articles

Marketing Communications, Public Relations

Crafting a compelling feature article starts not with writing, but with asking the right questions.

Reddit has become a crucial part of social listening for brands.

Social Listening and Crisis Prevention

Public Relations, Social Media

In 2025, social listening has gone from a reactive crisis‑management tool into a proactive strategy for crisis prevention and trend prediction.

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AI’s Transformation of Public Relations

AI’s Transformation of Public Relations

Artificial intelligence (AI) has become exponentially more powerful in recent years. But which AI-enabled tools have proven to be the most useful?

Have AVE and UVM Given Way to KPIs?

Have AVE and UVM Given Way to KPIs?

What were the PR strategies and metrics of old?

PR Campaigns: Key Insights for Success

PR Campaigns: Key Insights for Success

While it is challenging to concretely measure the success of PR outreach campaigns, there are some metrics that serve as indicators.

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