Top Public Relations Trends for 2026
Public relations now sits at the intersection of data intelligence, ethics, community engagement, and immersive storytelling.
Media Mentions or Backlinks for Better ROI?
Between media mentions and backlinks, which approach is better?
How Questionnaires Shape Consumer Feature Articles
Crafting a compelling feature article starts not with writing, but with asking the right questions.
Social Listening and Crisis Prevention
In 2025, social listening has gone from a reactive crisis‑management tool into a proactive strategy for crisis prevention and trend prediction.
Trade Media vs. Consumer Features
The key differentiators between a trade media thought leadership article for professionals and a feature article for consumers/end users comes down to the audience and what it needs.
Why PR Pros Aren’t Getting Media Responses
Simply distributing press releases or relying on broad-based outreach is no longer enough. Success depends on a deeper understanding of the journalist’s beat, interests, and preferred formats.
People Don’t Buy What You Do; They Buy Why You Do It
When brands start with "why," they don’t just sell. They inspire.
Crafting Narratives that Stick
With content becoming shorter, brands currently face the challenge of making short-form content that still tells a story and resonates with their audiences.
The Psychology Behind a Great Press Release
What makes a press release truly effective? The answer lies in human psychology.
PR Planning for the New Year
With 2024 coming to a close, it’s time for public relations (PR) professionals to reflect and plan for 2025.