Building Authentic Relations
What does it mean to truly be authentic and build relations around it?
SEO, Data Analytics Revolutionize PR for Success
SEO and Data Analytics have become a central part of creating and growing a presence in the digital age.
Writing & Pitching Impactful Opinion Editorials
Opinion editorials (op-eds) serve as an invaluable tool in shaping public opinion and driving discourse for PR professionals.
Year in Review: 2023 PR and Marketing Trends
At the beginning of the year, experts predicted trends that turned out to be accurate. But the most significant one may be surprising.
Artificial Intelligence and the Future of Public Relations
Artificial Intelligence (AI) has rapidly become an essential tool for Public Relations (PR) professionals, showing promise in reshaping the industry.
Media & Press Kits Matter
Are media and press kits necessary? Yes, they are still relevant for both online and offline businesses.
The Press Release is Alive and Well!
The press release continues to serve as one of many essential communication tools, especially in business-to-business public relations. This post goes over what a press release is, why they are still relevant, and the basics for writing one.
Industry Analyst Relations Programs For B2B Companies
Have you ever wondered why business-to-business companies include an industry analyst outreach program as part of public relations activities? If so, you’re not alone. In the 20 years that St. Conti Communications has provided public relations services to high-technology and other business-to-business companies, we’ve been asked about this many times.
The Persuasive Secrets of Aristotle
Persuasion is the name of the game when it comes to public relations (PR) and marketing. But just how old is the art of persuasion and how different is it today?
Giving Thanks: 25 Years of St Conti Communications
As of October 2022, St. Conti Communications celebrated 25 years in business! So, it only makes sense to share our gratitude for all the tremendous clients we have had, our talented team members (past and present) and our ever-appreciated vendors. This occasion presents the perfect opportunity to consider the nature of gratitude and the effect it can have.