Public Relations

What is a White Paper, and How Are They Used in PR?

By |2022-11-03T21:15:02+00:00November 3rd, 2022|General, Marketing Communications, Public Relations|

In public relations (PR), the white paper is the foundational document for many marketing communications tools. It is used to articulate, explain, promote or highlight the features of a solution, product, or service. But what is a white paper and how do you make one?

Why Marketers Should Add Social Media Influencer Programs

By |2022-12-30T22:25:55+00:00March 30th, 2021|Marketing Communications, Public Relations, Social Media|

“Every human brain is both a broadcasting and receiving station for the vibration of thought.” — Napoleon Hill There is no denying it, we are seeing enormous growth in influencer marketing. Celebrities, experts, media personalities [Read more]

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