The press release continues to serve as one of many essential communication tools, especially in business-to-business public relations. This post goes over what a press release is, why they are still relevant, and the basics for writing one.
Have you ever wondered why business-to-business companies include an industry analyst outreach program as part of public relations activities? If so, you’re not alone. In the 20 years that St. Conti Communications has provided public relations services to high-technology and other business-to-business companies, we’ve been asked about this many times.
Persuasion is the name of the game when it comes to public relations (PR) and marketing. But just how old is the art of persuasion and how different is it today?
As of October 2022, St. Conti Communications celebrated 25 years in business! So, it only makes sense to share our gratitude for all the tremendous clients we have had, our talented team members (past and present) and our ever-appreciated vendors. This occasion presents the perfect opportunity to consider the nature of gratitude and the effect it can have.
In public relations (PR), the white paper is the foundational document for many marketing communications tools. It is used to articulate, explain, promote or highlight the features of a solution, product, or service. But what is a white paper and how do you make one?
Influencer marketing - What is it? How can it be incorporated in a marketing & public relations (PR) program? For what types of products or services is it best suited?
While some national days are important, solemn observances, many are marketing ploys, and they work.
With the explosive growth of online retail, creating a personalized customer experience has become increasingly more important. The keys to success involve a personal level of engagement with your audience.
Podcasting is a useful public relations tool, too. “Every human brain is both a broadcasting and receiving station for the vibration of thought.” — Napoleon Hill Among the digital PR trends, we are seeing [Read more]
“The cultivated person’s first duty is to be always prepared to rewrite the encyclopedia.” ― Umberto Eco, Serendipities: Language and Lunacy Wikipedia, the online encyclopedia began with its first posts in January 2001. Since then, [Read more]
